The media has a strong impact on any business. Therefore, building a strong relationship with them is a huge part of ensuring that your company is continually cast in a positive light.
Writing for the press is about more than just providing news friendly stories to reporters. It's about putting carefully worded press releases and comprehensive press kits into the hands of the media so they can share your message with the world.
Hosting events such as media days or product launches are great ways to build relationships with the local media. Get to learn local reporters and press houses and establish relationships built on trust and respect.